We specialize in understanding people's experiences in real time – with brands.
It is a combination of the latest technology with skilled experience. Our shopper marketing methodologies transcend beyond what the consumer does - but why they're doing it. This allows for assessment of placement and on-shelf planning either in-store, or by a virtual setting. Video responses bring to life how the consumer perceives your marketing efforts.
SHOPPER POV (POINT OF VIEW) -
Since the consumer's path to purchase is not direct, we discreetly record their route (in-store) from their point of view. While the entire store visit is recorded, when the consumer reaches the test category, sensors active the eye tracking. An instant transmission of the video and eye tracking results, allows for specific exit interviewing.
SIMULATED SHOPPING ENVIRONMENT - Our
virtual shopper creates the most true-to-life presentation by utilizing 4K Ultra HD 70 inch monitors displaying
images 4X clearer over standard HD. The consumer has the opportunity to scan shelves, pick up, zoom, rotate and purchase products.
LIVE SHELF TEST - Conducted in a research lab, the isle is recreated allowing for full consumer interaction with the products. Typical isle will range from 4 - 16 feet.
WE PROVIDE OUR CLIENTS WITH CUTTING-EDGE ANALYSES OF SHELF IMPACT, EnGAGEMENT AND CONSUMER EMoTION.
Form understanding how your current design is perceived to unlocking the potential of proposed concepts; we offer the option of testing on shelf or via our virtual shopper. Consumer interaction is recorded and videos are incorporated into the report.
Endcaps / Shopper Marks
Will your marketing efforts engage the consumer? Is your communication on target? In addition to spoken responses, our Biometrics & Behaviometrics collect the unspoken responses (eye tracking, copy readership, engagement and emotion).
Build volume by optimizing your shelf. Assess on-shelf strategies by asking shoppers to evaluate your planogram in either a virtual or in-store setting.
Utilizing our CORE methodology, package designs can be narrowed in as little as 3 days, prior to in-depth testing.
Verifies compliance of shopper marketing through physical audits. Obstervation is discreetly recorded and is provided. Measurements include shopper marks, display activity, out-of-stocks and category planograms. Tracking is provided for the category alerting you to any changes such as new products and planogram edits.
It started with the idea that processes can be improved through a collaboration of those experienced not only in research but, also marketing and branding. We filtered each step to understand the elements that functioned and where insights were incomplete. We looked at the familiar which culminated a fresh prospective for our research-based consultancy.
The Forte Research Group provides unparalleled insights for the testing of brand communications, packaging and shopper marketing. We are a custom research consultancy which utilizes the latest technologies to understand the effectiveness and delivery mechanism of content. Our fundamental objective is to provide not just data, but conclusions/implications to lead to better understanding and strategic/tactical optimization.
With offices in New York and London plus testing facilities in 19 countries, we are ready for your global needs.
Brand Communications . Packaging . Shopper Marketing . Custom Solutions